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The perfume that was a great success in France, eventually attained worldwide popularity, and remains so up to this day.
She continued to produce internationally acclaimed collections, and in the year 1970, she introduced a new perfume, that was marketed as "No. 19" after her date of birth, August 19, 1883. Gabrielle "Coco" Chanel died of a heart attack in Paris, on January 10, 1971, aged 87 years, in her private suite at the Hotel Ritz. At the time of her death, she was still working and designing, and her posthumous spring collection, marketed after her death, enjoyed considerable success. Her death ended an era of revolutionary fashion designing, that liberated and emancipated women around the world, and has become a classic model, from which modern fashion designers, still draw their inspiration from. Chanel was buried in Lausanne, Switzerland, and in keeping with her strong belief in astrological symbols and lucky numbers, her tombstone is carved with stone lion heads, representing her birth sign, Leo, to which she attributed much of her success in life. After Chanel's death, the control of the company, House of Chanel, passed down to three of the shareholders of the company, Yvonne Dudel, Jean Cazaubon and Philippe Guibourge, under whose stewardship, the company continued to score moderate successes. Subsequently, Jacques Wertheimer the son and successor of Pierre Wertheimer, bought over the entire House of Chanel. Alain Wertheimer, Jacques son, took control of the company in 1974. It was after this, the "House of Channel" launched a new product in the tradition of the late Gabrielle "Coco" Channel, "Cristalle Eau de Toilette," which was formulated when "Coco" Channel was still alive. Again in 1978, the company launched the first non couture, "pret a porter" line, and the worldwide distribution of accessories.